Broadcast Veteran Offers Tips When You’re on Camera

Frank Cipolla

Whether you’re about to be on camera for a TV interview or promotional video, you’ll want to prepare for a successful on-camera event by learning some tips from a pro.

Frank Cipolla, a board member of the Press Club of Southwest Florida, worked for 40 years as a major market TV reporter and anchor. In 2009, he founded a guest placement and media coaching company called Contacts Media.

In a guest commentary published in Florida Weekly, Frank offers a number of practical tips, including:

  • Remember that a TV appearance is like a “performance.” You make an impression by how you sit or stand, and by what you wear.
  • When it comes to what colors to wear, consider light blue, which conveys trust to viewers.
  • Keep your hands where viewers can see them.
  • Stay on message and don’t allow yourself to get sidetracked.
  • Practice ways to deflect or redirect uncomfortable questions.

To learn more, you can read the entire commentary in Florida Weekly by clicking here.

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