Author: Tom Doerr, President
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The journalism industry faces significant challenges. Across platforms, journalism remains dependent mainly on advertisers—a relationship that can be both a blessing and a curse. Despite the tension, advertising and journalism often coexist. Advertisers, particularly in broadcasting, seek exposure in news programming and pay a premium for it. However, conflicts arise when the news department develops…
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Meta’s decision to abandon independent fact-checking on Facebook should concern journalists. CEO Mark Zuckerberg announced a transition to a Community Notes model, under which Facebook users will monitor the accuracy of posts and add corrective comments when necessary. This shift may not directly affect individual journalists or news organizations. However, it raises concerns about diminishing…
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As a young media consultant many years ago, nothing frightened me more than a client asking, “What will my business look like in five years?” Twenty-five years later, the question is even scarier. Today’s question should be, “What will our business look like in six months?” Predicting the future of journalism is, at best, only…
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